Posts tagged: SM

Protect yourself and help us protect all members of your club

By , December 9, 2016 1:58 pm

Throughout 2017, our nominated charity is The Club Cricket Charity raising funds with the objective of  supplying 200 defibrillators to clubs throughout the year, and a stated aim of providing a unit for each team in the country. This is an ambitious target and so we are happy to support this worthwhile initiative by donating £15 to The Club Cricket Charity from the supply of every bundle of protection equipment as shown below (other bundle options are available)

You also benefit by saving 20% on our standard prices by getting all your protection equipment in one bundle.

All you have to do is protect yourself with a compliant Masuri helmet as well as a combination of other protection equipment as shown. We will then donate £15 from the sale of each bundle to help The Club Cricket Charity achieve their goals.

Adult protection equipment bundle option #1:

Masuri OS Legacy steel helmet (compliant with BS7928 2013)
SM Combo Thigh Protection
SM Abdominal guard
SM batting leg guards (Players Pride, Skipper, Wrecker, Sultan, Vigour or Sway)

RRP £150
Bundle price £120 + p&p


Junior protection equipment bundle option #2:

Masuri OS Legacy Junior steel helmet (compliant with BS7928 2013)
SM Combo Thigh Protection
SM Abdominal guard
SM batting leg guards (Players Pride, Skipper, Wrecker, Sultan, Vigour or Sway)

RRP £150
Bundle price £120 + p&p


Protection equipment bundle option #3:

Masuri OS Legacy Adult or Junior helmet (compliant with BS7928 2013)
SM Combo Thigh Protection
SM Abdominal guard
SM batting leg guards (Players Pride, Skipper, Wrecker, Sultan, Vigour or Sway)
SM batting gloves (Players Pride, Skipper, Wrecker, Sultan, Vigour or Sway)

RRP £190
Bundle price £150 + p&p

Stay safe and together we can make a difference!

Together we can make a difference and raise funds for The Club Cricket Charity DeFib Fund

Together we can make a difference and raise funds for The Club Cricket Charity DeFib Fund

SM bats? Never heard of them?

By , May 13, 2016 12:08 pm

sm choice of championsIt might surprise you to find that SM is part of a long established family owned traditional bat making dynasty which traces its’ roots back to a company called BDM.

BDM was named after the grandfather of Uday Mahajan (whose company is SM) BDM being the initials of “Mr. Banarsi Das Mahajan” who passed away a few years ago.

Banarsi Das Mahajan was born in Sialkot (Pakistan) and there he started manufacturing cricket bats in 1925 under the name of Mahajan Sports along with his two brothers. Following the partition of India and Pakistan in 1947, Banarsi Das Mahajan moved to the city which is now the base for SM, Meerut in India and restarted the same business.

In 1967 he independently launched his own brand “BDM”.

At this point, Banarsi Das Mahajan had three sons and three daughters. His middle son was Sunil Mahajan (nicknamed ‘PINTU’). At a very early age, straight after school, Sunil Mahajan started helping his father in the business, especially as his two brothers had no interest in the business.

Banarsi Das Mahajan was a hard working, self-made and most importantly, a very honest human being, and Sunil Mahajan followed in the same footsteps. Over time, the BDM brand started becoming more successful, and Banarsi Das Mahajan slowly and happily handed over his responsibilities to his son, Sunil Mahajan, knowing that he was handling things the same way.

When the business started expanding, Sunil’s brothers also started showing interest in the business and started insisting that their father let them join too.

From there onwards, Sunil Mahajan became the leading figure in the family and the main decision maker in the business. From there, the growth of BDM started in earnest, with Sunil Mahajan making contact with all the cricketers and the buyers with a positive attitude, a smile, and a lot of hard work.

Eventually, BDM became the number one cricket bat and the most talked about brand in India and throughout the world. It maintained its reputation for quality and as market leader for almost two decades.

In 2001, Sunil’s son, Uday Mahajan had gone to Sydney, Australia and graduated in Business Administration in 2005 and started his Masters’ degree in International Business. Sadly, this co-incided with his father being diagnosed with pancreatic cancer and so Uday Mahajan returned home, and decided not to return to Australia, joining the family business instead. Eighteen months later, Sunil Mahajan sadly passed away.

Other members of the family left the business and Banarsi Das Mahajan handed over control of the company to his grandson, Uday Mahajan who worked hard to gain experience and maintain the reputation of BDM.

Over a period of four years, Uday Mahajan built up the business, sponsoring national and international players like Sachin Tendulkar, Virender Sehwag, M.S. Dhoni, T.M. Dilshan, Upul Tharanga, Younis Khan, and other domestic Indian players. With the continuing support of his grandparents and in particular, his mother, Uday Mahajan maintained the traditions and reputation of BDM.

Although other members of the family were still involved, the BDM business no longer had the same leading role in the world of cricket, with increased competition and a changing market, and reached a point under Uday Mahajan’s leadership where it needed a new vision and a new focus. After much planning, a new brand “SM” was established in June 2009, which was named after “Sunil Mahajan” with his nick name “Pintu” also registered as a co-brand of SM – as Uday’s father was famous in the cricket fraternity amongst the buyers, players, and anyone who is related to cricket globally who all knew the name of Sunil Mahajan. To support the launch of the brand, a new company, Sunil Mahajan & Sons Sporting Private Limited was formed.

Trading in the SM brand started from October’ 2009 onwards and instantly received an extraordinary response from the market. SM was welcomed in the market due to the goodwill associated with the name of Sunil Mahajan as well as the support of the former BDM employees who had worked as part of the BDM and SM family, for many years.

In two and a half years the company established SM in India and then started to expand in export markets. The company now has two factories and is expanding further with continued construction going on to date.

It is worth noting incidentally that SM launched the brand with the support of Sachin Tendulkar who promoted SM on his helmet, primarily as he had been very close to Sunil Mahajan and is still close to Uday Mahajan.

There is still a long way to go for SM, but the journey which was started with BDM, is now continuing into the twenty first century.

Uday Mahajan pays tribute to his father and grandfather, as well as the continuing support of his mother, and respects a tradition of bat making which can be traced back to the middle of the last century, which is being maintained within SM.

SM bats?

A family business with ethics and craftsman made quality products at its’ heart.

If, by any chance, you happen to meet any Indian who is actively involved in cricket in anyway, regardless of a player of the stature of Sachin Tendulkar or Virender Sehwag, all you have to do is mention the name of Sunil Mahajan (or his nickname, Pintu) and the person you are talking to, will instantly know about his passion for cricket and his genuine attitude towards the business. That is the legacy and the strength of SM.

As the new season approaches check out this Cricket Deal of the Week 40%+ off Cricket Kit Bag SM US100 Plus

By , April 10, 2016 1:56 pm

Cricket Deal of the Week – Cricket Kit Bag SM US100 Plus

RRP £110.00 Our Usual Price £84.95
Cricket Deal of the Week only £50.00 + £10.00 post & packing

Incredible as it may seem, it’s true that this top quality kit bag is on offer saving you over 40% on our usual price.

How can we do it? Firstly, our prices are so low anyway as we import everything direct and so cut out the middleman to pass the savings on to you. Also, we took delivery just before Easter of a container load of cricket gear for the new season and need warehouse space which is why this kit bag is our deal of the Week for the next seven days.

Pay only £50 + £10 p&p (UK) if you order no later than midnight next Sunday 17th April 2016 (while stocks last)

US100Plus KB2Click here for the full spec and our delivery and returns policy

Don’t miss out on this Cricket Deal of the Week #NoMiddleman

Cricket Deal Direct adds backing to women’s cricket in Scotland

By , March 30, 2016 8:17 pm
CDD working with Cricket Scotland

CDD working with Cricket Scotland

Cricket Deal Direct (CDD) and Cricket Scotland’s commitment to the women’s game continues with a specially negotiated package between the two organisations to bring quality cricket gear within the reach of cricketers at all levels.

Cricket Scotland has agreed to work with CDD which is a specialist importer of cricket equipment designed by women for women. As CDD Managing Director, Ian Anderson explains, “By cutting out the middleman, CDD is able to pass on the savings and supply top quality SM brand bats, gloves and pads at affordable prices, along with a full range or equipment for juniors and men, as well as coaching and ground equipment.

CDD shares Cricket Scotland’s passion for women’s cricket, and is delighted to be providing match balls for the women’s National League and Scottish Cup competitions as well as supporting the indoor tournaments.”

To take full advantage of the pricing package agreed between Cricket Scotland and CDD, all female cricketers should quote ‘Wildcats’ on any orders placed.

Kari Carswell of Cricket Scotland is excited about working with CDD and said “The SM equipment in particular is great and it’s exciting that CDD has a women’s range. There is nothing worse than having to use oversized gloves or pads! I’m pleased that CDD can be used as a one stop shop for not only our female cricketers and clubs but everyone. They have a great range of playing and coaching equipment, medals, trophies – you name it and they’ve probably got it”.

CDD has also this week announced an exclusive agreement with Australian based Albion Sports to distribute Albion teamwear throughout the UK, including clothing designed for women by women.

Scotland Women’s captain Abbi Aitken already uses SM equipment supplied by CDD and, along with men’s captain, Preston Mommsen, and internationlist Con de Lange, are SM Ambassadors.

Scotland captain Abbi Aitken and Wildcats players

Scotland captain Abbi Aitken and Wildcats players

All Out Cricket special offer – find out how to get free Junior Kit worth £89.95

By , March 28, 2016 9:13 am

The new season is getting closer every day, and together with our friends at All Out Cricket, we have teamed up to make you a great offer -

We unloaded a container from India before Easter of the very latest SM bats and kit, which you can now check out on our website but we haven’t got enough space in our warehouse for all this new stock, which is why we’re making you an offer that will win you lots of brownie points with the kids in your family or club.

Have you been checking your cricket gear for the new season? While you’re at it, you can decide what you need to replace for the new season (a bat? Gloves? Pads? Kit bag?) and for every £250 you spend with us, you’ll get a Junior SM Cricket Set (worth £89.95) completely free – that’s everything shown in the picture.

This offer is only available until Friday 29th April 2016 or while stocks last, but think of it this way – you’ll be in great shape for the new season, and the junior cricketer in your family will think you’re a Spring Star!

Take a look or for more details -
Phone: 01778 345618

Junior SM cricket set worth £89.95 free with orders over £250 until 1st April 2016

Junior SM cricket set worth £89.95 free with orders over £250 until 29th April 2016

How to make your hobby pay for itself

By , February 6, 2016 12:08 pm

If you’re passionate about cricket, and want to play as much as possible, there may be times when you look at the overall cost of your hobby and wish there was a way of making some extra money to cover it. Now there is.

All you need is enthusiasm for cricket and the ability to talk to other members in your club, and you can become a Club Champion for Cricket Deal Direct to promote their great brand of SM bats and cricket gear. SM is a fast growing range of cricket equipment, which Cricket Deal Direct imports directly from the manufacturer to cut out the middle man to offer high quality products at discount prices.

As well as all the cricket gear you would expect to find, Cricket Deal Direct also has an impressive range of women’s kit designed by women for women called The Heather Knight Collection, with the full support of England Vice Captain, Heather Knight.

There’s also superb products for coaches and juniors, as well as great value outdoor cricket equipment.


It won’t take up much of your time, and the only up-front cost is a small outlay towards the cost of a sample kit for you to use, which you will easily recoup with your first order. Everything you then earn throughout the year will be yours to keep, which you can use to pay for your hobby.

To find out more about becoming a Club Champion for your club, call Ian Anderson, the Managing Director of Cricket Deal Direct for an informal chat on 01778 345618 or 07711 681136 .

sm king of kings

Cricket Deal Direct appoint new Area Sales Manager for South West

By , January 5, 2015 11:17 am

Cricket Deal Direct is pleased to announce it has appointed Jonny Weber as the new Area Sales Manager for the South West of England. Jonny has significant previous experience in the industry, both within the cricket equipment field and also within the installation of club and ground equipment. Jonny will be tasked with developing a new territory for Cricket Deal Direct and will be looking to add sales staff to his team immediately.

Any local clubs interested in finding out more about our Club rebate scheme should in the first instance visit our web site.

Ian Anderson, Managing Director of Cricket Deal Direct commented: We are very excited to have appointed Jonny to this new role and with his knowledge and experience of the game will be a tremendous asset as we develop this new territory in the South West.

2015 Elite Young Players Kit Sponsorship scheme

By , January 4, 2015 9:19 am

Cricket Deal Direct will be once again promoting their highly successful SM Kit Sponsorship Scheme. The scheme provides an opportunity for aspiring young cricketers to get access to the fast growing range of SM cricket gear at incredibly advantageous prices. This offer includes the full SM range of gear.

With our new 2015 range already here why not take advantage of the opportunity now and contact us at: 0r call direct on 07711 681136.

All we ask in return is that you help us grow the SM brand to your local clubs and fellow players.

In the 2015 range we are pleased to say that the junior soft goods range (batting gloves and leg-guards) now includes the following top end SM kit – Sultan, Players Pride and Vigour. These goods are made from the highest quality materials, with the batting gloves all made from sheep’s leather (softest).




Sonali Patel Joins CDD Young Elite Players Program

By , December 17, 2014 1:03 pm

Cricket Deal Direct runs an Elite Players kit sponsorship junior whereby we support juniors with a  very special kit package. This programme is aimed at those talented young players (both boys and girls) that are already making their mark at the junior levels.

Sonali Patel (pictured with her SM Warrior T20) is the latest to benefit form this program. Sonali is playing for Harrow Town CC and has made progress into the Middlesex Under 13 girls team.  CDD wish Sonali all the best with her SM cricket equipment.



Cricket Deal Direct and SM Winners at the Asian Cricket Awards 2014

By , October 10, 2014 9:22 am

The first Asian Cricket Awards took place at Lord’s on October 7, 2014. This  glitzy star-studded event saw celebrities and sports personalities celebrating British Asians in cricket

Cricket Deal Direct was a big winner too with no less than four of our sponsored, or otherwise associated, players and clubs winning !

  1. Gopi Raj of the England Tamil Cricket League, took away the ‘Grassroots’ award
  2. Ravi Patel who took the award for ‘Professional Young Player of the Year’ award. Patel, who is only 23, plays for Middlesex and is sponsored by Cricket Deal Direct/SM
  3. Salma Bi who plays for Worcestershire County with our SM US 100 won the award for ‘Woman in Cricket’
  4. And Asian Cricket Club of the Year was scooped up by London Tigers

We are delighted for them all” said Ian Anderson Managing Director of Cricket Deal Direct and  “we feel a real synergy with their success