Posts tagged: Cricket sponsorship

Disability County Cricket

By , March 2, 2015 10:07 am

Cricket Deal Direct is very pleased to announce that it will provide SM Cricket gear to Dorset county cricket player Rob Franks.

Rob is the captain of Dorset County Disability County Cricket Club and has also been capped by England twice.

Rob is an all rounder and usually bats at number 4 / 5. He also plays for Poole Town CC

Ian Anderson, Managing Director of Cricket Deal Direct said “This is great for us to provide Rob with kit. We are very close to the Northants Disability squad whom we often see in our shop on the County Ground at Northampton. Rob is our first sponsored player so we will watch his progress with particular interest this coming season.

Cricket Deal Direct

SM Ambassador Catherine Dalton loves the Players Pride English Willow bat

By , January 15, 2015 7:18 pm

Catherine Dalton has been sponsored by SM since 2012, and has consistently used the SM Players Pride English Willow bat. She regularly turns out for Halstead CC men’s 1st XI in Essex, together with Finchley Gunns women’s cricket and Middlesex County women’s team.

See the attached link of Catherine putting her SM Players Pride through the paces at her training camp in Bangalore, India.

Cricket Deal Direct who supply Catherine with her SM gear will soon be launching a unique range of women’s cricket gear based on feedback by women cricketers on what features they wanted to see in a dedicated range of kit. During the winter months Cricket Deal Direct has been working hard with their business partner SM who will manufacture the kit. We will announce key launch dates for the range in the coming weeks.

Ian Anderson, Managing Director of Cricket Deal Direct said: As an SM Ambassador Catherine will be directly involved in the UK launch. In the past few years Catherine has had great success using the SM kit range and we are looking forward to that strong relationship continuing.



Lee Smith joins Cricket Deal Direct as Regional Manager for the Hunts and Cambridge area

By , January 13, 2015 3:21 pm

Cricket Deal Direct is pleased to announce that Lee Smith will be the Regional Manager for the Hunts and Cambridge area. Lee will look to introduce the SM range of products to as many local clubs as possible in parallel to his current cricket coaching activities in the region.

Ian Anderson, Managing Director of Cricket Deal Direct said “This is a great appointment for us as Lee is in daily contact with cricket people”. Being able to show cricketers the quality SM range is the best way to raise brand awareness and demonstrate both the quality and value of this fast growing brand.

Cricket Deal Direct will soon be launching a new unique women’s cricket equipment range – designed and manufactured by SM for women. More information on launch dates to follow.

North London Region expands rapidly for Cricket Deal Direct and SM cricket

By , January 9, 2015 6:17 am

Cricket Deal Direct is very pleased to announce the appointment of 2 new Sales associates in the North London region. Daniel Langan has joined the company alongside Anje Lague who will spearhead the development of the women’s program for Cricket Deal Direct and SM Cricket in this region.

Daniel will help develop local club relationships and introduce the fast growing SM brand to them. His own club Pinner CC has already joined up to the Club rebate scheme, and will enjoy the benefits of cricket gear and equipment at discounted prices. Cricket Deal Direct is a one stop Cricket Shop that can supply everything from a cricket ball to cricket club Insurance

Anje plays cricket for Radlett CC in the North London Women’s league where she will be both introducing the SM brand and promoting the soon to be launched SM women’s cricket gear range.

Both Dan and Anje now form part of the Cricket Deal Direct North London sales team headed up by Rajiv Nath. For enquiries and more information about CDD and SM products please contact Raj on 07557 883270.

Follow us for more exciting developments in the Women’s cricket game.

2014 / 2015 SM Cricket Emerging Players Program – Lincolnshire Cricket

By , January 8, 2015 8:26 pm

This year SM Cricket and Cricket Deal Direct have sponsored the Lincolnshire Emerging Players Program.

Thirteen of Lincolnshire’s most promising young cricketers started their sessions towards the back end of 2014. The EPP is an ECB initiated program that encourages counties to put forward their most talented players for specialist one-to one coaching.

The chosen thirteen, which this year includes 5 girls, completed their first session at the University of Lincoln’s Human Performance Centre, where they underwent baseline fitness testing. Analysis of the players fitness levels included skinfold tests, a yo-yo test, sprint tests and video analysis using high speed cameras.

Ian Anderson, Managing Director of SM Cricket said we are very proud to be associated with Lincolnshire County Cricket and to sponsor this very important program. The full SM range of cricket gear can be seen at

Lincolnshire County Cricket 2015 EPP sponsored by SM Cricket

Lincolnshire County Cricket 2015 EPP sponsored by SM Cricket

2015 Elite Young Players Kit Sponsorship scheme

By , January 4, 2015 9:19 am

Cricket Deal Direct will be once again promoting their highly successful SM Kit Sponsorship Scheme. The scheme provides an opportunity for aspiring young cricketers to get access to the fast growing range of SM cricket gear at incredibly advantageous prices. This offer includes the full SM range of gear.

With our new 2015 range already here why not take advantage of the opportunity now and contact us at: 0r call direct on 07711 681136.

All we ask in return is that you help us grow the SM brand to your local clubs and fellow players.

In the 2015 range we are pleased to say that the junior soft goods range (batting gloves and leg-guards) now includes the following top end SM kit – Sultan, Players Pride and Vigour. These goods are made from the highest quality materials, with the batting gloves all made from sheep’s leather (softest).




Cricket Deal Direct/SM attend ETCL AGM

By , December 15, 2014 4:00 pm

Cricket Deal Direct / SM were pleased to attend the English Tamil Cricket League (ETCL) AGM at Northolt, Middlesex on Sunday 14th December.

We were particularly pleased with the positive reception given by all players with our SM cricket brand, which is rapidly gaining increasing awareness in this busy cricket region.

The clubs also gave a positive thumbs up to the Cricket Deal Direct cricket clothing range which will be made available to the ETCL clubs.

We are looking forward to working closely with the ETCL in the coming season.

Our interview with Salma Bi and how she became MAD

By , October 6, 2014 5:50 pm

Worcestershire County Cricket Club’s Salma Bi is an irrepressible force sweeping through cricket. The Cricket Deal Direct-sponsored player uses the SM ‘US 100 Plus’ bat and has forged a successful county career as a canny spin bowler. We had a chat with her and not only is she is a star on the field but equally so off in her determination to promote ladies cricket

Salma tells us it was inevitable that she was going to play cricket, as her interest in the game was sparked off by playing with  her four brothers and father  in the back garden of their home  in Birmingham  ”I’ve been surrounded by the game since i was a nipper” she says ” when not playing in the garden it was on TV, when not on TV its was a constant subject of conversation  and not surprisingly my passion for the game just developed naturally”

But it was thanks to Australian legend Shane Warne that as a young  girl (even younger than she is now) that her fascination with the dark art of spin bowling took hold. At secondary school, she captained her school team and came to the attention of Warwickshire county scouts at a final in Derby. But the pathways and  progression into more serious cricket was not readily apparent or straightforward.  “Nobody ever told me that there’s other levels of cricket and you can progress and make a career out of this.”

So in  typical Salma style it was in at the deep end! She went to U17′s trials at Warwickshire and the reality hit her with the other girls all arriving with their own kit bags, prepared and knowing what was going on: “I didn’t even have a bat with me and I walked in, I guess I was not expecting to be good enough to play.”

As it transpires, it wasn’t to be initially with Warwickshire,  Salma joined Redditch Cricket Club and worked hard to develop her game with the help of the coaching staff.  Soon a second county trial opportunity came up – this time with neighbouring Worcestershire,  and buoyed by wickets and runs in club cricket, there was no longer reason to feel out of place:

“I thought, ‘walk in…feel confident now…I’ve played a bit of club cricket, got a few runs under my belt…hey what did i have to loose?.” mmmmm …yep that sounds like Salma!

Taking on the fast bowlers and bamboozling the batsmen when it came to bowl spin, it went well and a week later, a letter arrived in the post sating Salma had been selected to play county cricket. It was momentous on many fronts. Not least as the first Asian woman ever to represent Worcestershire CCC but it was the start of a roller coaster ride that has yet to slow down. Since county selection, Salma has played cricket for the Marylebone Cricket Club (MCC) and was shortlisted at the Change4Life British Asian Sports Awards (BASA) – she has subsequently won an outstanding achievement award for her work bringing young Asian women into cricket. That initial, surprise nomination was independent recognition and spurred Salma on and made her realise that there was a wider opportunity here, beyond playing herself:

“I decided to be not only a role model but also to encourage more girls so that’s what I did. I did my Level Two Coaching and my Level Three Club Coaching assessment.”

Add in her Level One Umpiring Course and she had acquired an in-depth knowledge of the game to teach and inspire others although there was personal reward with a further injection of belief:

“By now I was on a roll, I was coaching and it really gave me more confidence as at first, I was never a confident person.” we doubt that Salma!!

Salma then set up her own coaching organisation ‘called MAD (Making a Difference)’  which continues to raise awareness of girls and women’s cricket and disability cricket. Using her own coaching academy to to organise a successful indoor T10 Women’s World Cup, £8,000 was raised in donations that went towards renovating the Read Foundation School in Pakistan, where her husband Sohail teaches orphaned children.

Salma’s future is firmly intertwined with cricket, on and off the field. As well as playing for Worcestershire and club cricket with the wonderfully named Five Ways Old Edwardians CC in the Worcestershire County League, there is involvement championing the Asian Cricket Awards.

It is breathless but inspiring stuff. Future plans could include an indoor cricket centre in the West Midlands while Salma will be hoping to use her SM cricket kit to good use for Worcestershire and one day perhaps even England? With Salma its a question of watch this space and needless to say, we at Cricket Deal Direct are delighted to be sponsoring Salma and fully support her championing role in ladies cricket

Salma’s cricket blog:

Cricket Espana and Cricket Deal Direct fund Catalonian schools cricket initiative

By , September 21, 2014 12:14 pm

These are some of official photos from the recent Catalunya Cricket Federation presentation introducing cricket into  schools as funded by Cricket Espana and Cricket Deal Direct and featuring some of the SM Branded cricket equipment provided. The event was well  attended  including by senior members of sports authorities of the Govt. of Catalonia.



Announcing partnership of the Northants Women’s County Cricket team and Cricket Deal Direct

By , September 17, 2014 9:22 pm

Cricket Deal Direct is pleased to announce the strategic partnership between the Northants Women’s County Cricket team, also known as the Northants Steel- Ettos

The partnership enables all players, colleagues and family  the opportunity to purchase SM branded cricket equipment and clothing at highly discounted rates. Additionally  both organisations will work closely together to help promote the SM brand in the women’s game and the cricket club will receive funding based on agreed spending levels.

Robert Mahony, Chairman of the Women’s cricket team welcomed the partnership as it will create a funding stream which will assist in the local development of Women’s cricket. Rob said “Cricket Deal Direct will be a great partner to work together with and promote the desire and intent to help grow Women’s cricket through the SM brand both locally and nationally

Ian Anderson, Managing Director of Cricket Deal Direct said  Cricket Deal Direct has been a strong supporter of the women’s game and this is another example of our continued activity. It is an area of growth, so much so that with our SM business partners we are developing a unique range of cricket equipment targeted at the Women’s game which will be launched in the Spring of 2015.

The Northants women’s team will be actively involved in this project. Through the Northants Women’s cricket team we are planning to meet many more women’s clubs over the Winter months and introduce the SM range of quality cricket equipment..”