Heather Knight continues as SM Ambassador

By , May 7, 2017 6:41 pm
Heather Knight, England Women's Captain at Lord's Cricket Ground (Getty Images for ECB)

Heather Knight, England Women’s Captain at Lord’s Cricket Ground (Getty Images for ECB)

Following the recent survey to establish current issues and opportunities for women’s cricket it has been announced by Cricket Deal Direct (CDD) that England Women’s cricket captain, Heather Knight has renewed her contract with the company to continue as an SM Ambassador and support The Heather Knight Collection

“As a brand ambassador for the SM range of cricket kit which CDD imports from India, I know that the team there have a genuine passion for the women’s game, which is why I’m delighted to continue working with them” says Heather.

CDD Managing Director, Ian Anderson adds, “Our recent survey shows that there needs to be greater clarity about the pathways for girls to follow from playing cricket at school through to their local club and beyond, which is why it’s great to see that the ECB are providing more support to county cricket boards this year to encourage more participation by girls. From our perspective, it is a real plus that we are continuing to work with Heather Knight who is an inspiration to girls and women of all ages who want to get into the game.

The survey highlighted a number of key issues, including the importance of the media in continuing to raise awareness of the women’s game, which we hope will be addressed by coverage of the World Cup and Kia Super League later this year.”

A full copy of the survey findings is available at the CDD blog www.cricketdealdirect.com

Heather will continue as a brand ambassador with CDD for a further two years, and continuing to play with the HK 149 bat and protection, which are part of The Heather Knight Collection available exclusively from CDD.

Ian Anderson says, “We are delighted to be working with Heather and are proud to support her and other top players, who all inspire girls and women of all ages to play cricket at all levels. The products we offer as part of The Heather Knight Collection are available at stockists around the UK, and we have a number of exciting plans to make this quality range even more accessible during 2017.”

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