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Our survey says… Helping shape the future of women’s cricket

By , March 13, 2017 3:58 pm

During January and February 2017, a self-selecting sample group of 124 people completed an online questionnaire entitled ‘Help shape the future of women’s cricket’ with the aim of identifying some of the current thinking and issues to be addressed in order to encourage further participation by women and girls.

The hope is that these findings will contribute to wider discussions at all levels of the women’s game.

The questionnaire was promoted primarily by Cricket Deal Direct, who instigated this initiative, with the support of England captain, Heather Knight. The questionnaire was also publicised by All Out Cricket and Club Cricket Conference.

Summary of the key findings include –

• The majority who took part in the survey were female (68%+)

• 72%+ of all respondents identify themselves as players and are over 21 (75%)

• The average age they started playing cricket was 14. The majority of influences and/or reasons to start playing were either through family connections or having seen cricket on TV.

• Almost a third are cricket coaches (29%+) and 20% are cricket club officials.
Of those who already play cricket, 81%+ play at club level and 28%+ play for their county.

• Less than 5% play at school; and 10%+ play at college or university.
Information and advice

• 92% know how to advise a girl interested in playing cricket and where to start, even though it is almost 50/50 in terms of ease of getting information about the women’s game.

• The most understanding about pathways is at the regional level upwards (27%+) with less understanding about the pathways for progression from school (7%+) to college and university (8%+) and on to club level (19%+).

• 90%+ do not believe there is enough media coverage of women’s cricket.

• 87% would read a specialist online/print magazine about women’s cricket and 94%+ would watch the Women’s World Cup and Kia Super League in person or on TV (if shown).

• In answer to the question “Which topics would you find most interesting to read about in an online and/or print magazine about women’s cricket?” there was a broad range of responses, which include interest in – news, access to information, performance hints and tips, celebratory stories, and reports about the women’s game.

• It is believed that that there is not enough formal support for the women’s game at school (90%) college or university (60%+) and clubs (60%+) This is mirrored by the belief that there are not enough competitions at school, college, university, local and regional level for girls and women.

• 72%+ of clubs have a women’s/girls team with 56%+ of clubs having someone responsible for the development of the women’s game.

• 37%+ of clubs have a female coach and 42%+ of respondents believe that it would make a difference to attracting more female players is the club has a female coach.

• In answer to the question “As a Player, what would make it easier for you to play more often if that’s what you wanted to do?” there were various responses including –

o More time
o Better facilities
o Improved access to nets
o Format of games
o More opportunities
o Cost

• In answer to the question “As a player, what prevents you from playing cricket on a more frequent basis? NB if you’re happy with the amount of time you spend playing then just say so” there were various responses including –

o Lack of time
o Many players are happy with the amount of time spent playing
o Not enough teams/other players

• In answer to the question, “What one thing do you think would help the women’s game to grow in the UK?” there is a very broad range of responses, many of which are very detailed, and demonstrate that the respondents to this survey have given a lot of thought to this question.

Many of the suggestions build on answers to earlier questions and include -
o The need for greater investment and clearer pathways at grass roots
o More support for playing cricket in schools
o More media coverage
o Greater support and co-ordination at county level

Our survey tells us that 57% of clubs have someone responsible for the development of women's cricket - what about the others?

Our survey tells us that 56% of clubs have someone responsible for the development of women’s cricket – what about the others?

Counting down to a Merry Cricketmas…

By , October 31, 2016 2:04 pm

… and there’s still time to win a great Christmas present for the junior cricketer in your family. Just tell us the name of the England women’s captain and you could go into the prize draw to win this great SM Rafter Super Lite cricket set. Entries by email to or Twitter @4CricketDeals – don’t forget to let us have your name and contact email.

Usual terms and conditions apply. Closing date for entries is 9th December 2016 – good luck!

Merry Cricketmas

Win an SM Rafter Super Lite Junior cricket set in time for Christmas

Get ready for a Merry Cricketmas

By , October 14, 2016 12:00 pm

Now that you’re starting to think about Christmas, isn’t it nice to know that you can find stocking fillers from under £5 for the cricket lover in your life, as well as saving a third off the price of bigger presents such as that lovely new cricket bat that’s been on the wish list for a while.

If you get a chance, call at our new showroom in Market Deeping (SATNAV PE6 8LW) where you’ll find lots of gift ideas. If it’s too far to travel, you won’t miss out, as all our exclusive Christmas ideas and offers will be featured on this blog – not on our main web site. So call back now and then over the next few weeks and get ready for a Merry Cricketmas!

Get ready for a Merry Cricketmas

Get ready for a Merry Cricketmas

Heather Knight Cricket Collection celebrates launch

By , June 12, 2015 1:10 pm

Cricket Deal Direct is celebrating the launch of it ‘Heather Knight Cricket Collection’, a specialist range of cricket equipment tailored specifically to the needs of female cricketers, with a 25 per cent discount offer throughout June and July. The range was unveiled at the Oval in mid-April and the website went live in June at

To celebrate the launch of the new range, CDD is making a number of special offers during June and July:

  • Until the end of July, you can buy any combination of HK Kit and receive a 25% discount, using the HK25Launch voucher code.
  • For our junior audience, HK Exclusive junior bats (in size 4, 5 and 6) will be available at a 25% discount, using the HK25Junior

Go to and browse the range of equipment on offer and grab one of these special offers, while stocks last.

Sonali Patel, 11, smashes 60 for Harrow Town CC Boys

By , June 11, 2015 12:50 pm

Patel, sponsored by Cricket Deal Direct (CDD) and SM Cricket Equipment, gave a grand show of her batting talent on Monday night.

Wielding her SM Warrior T20, Sonali Patel smashed a hugely entertaining 60, which included 12 4s.

At only 11 years old, Patel is on the elite young players program, a cornerstone of Cricket Deal Direct’s mission to support the development of cricket at all levels, particularly youth and women’s cricket.


Dabengwa new brand ambassador for SM and Cricket Deal Direct

By , June 11, 2015 12:48 pm

Ferguslie CC all-rounder, Keith Mbusi Dabengwa is the latest cricketer to be sponsored by Cricket Deal Direct as well as becoming an ambassador for SM’s range of cricket equipment.

Zimbabwean-born Keith Dabengwa, 34, made his first class debut in Zimbabwe for Matebeland in 2000, taking 5 wickets for 76. In 2005 he scored 161 against Midlands Province, going on to represent Zimbabwe against New Zealand and India.06

“It’s great to have another quality all-rounder joining the team,” said Ian Anderson, Managing Director of Cricket Deal Direct. “Keith’s got a wealth of experience and knowledge to share, and will be a tremendous asset in helping us promote the SM brand.”

The appointment will further strengthen CDD’s relationship with the cricket community in supplying high quality equipment at a price which is more accessible to clubs and cricketers at all levels.

By , May 11, 2015 12:46 pm

Cricket Deal Direct (CDD) has sponsored Northants Steel-Ettos batswoman and leg-spinner Siobhan Smith with equipment from their brand new Heather Knight Collection.

Smith, 17, has been supplied with a specially designed bag, pads, gloves and helmet from the HKIII range, created in conjunction with SM and England Vice-captain Heather Knight.

Now playing in her 11th season, Smith has been playing cricket for upwards of 10 years, with her Siobhan1personal highlight so far being scoring 93 and 91 for county U17 girls cricket.

“I can’t wait to start the season a new with new kit. It’s such a great opportunity to be offered the Elite Sponsorship and it’s a real honour to be one of the first people to use the kit” she said.


Dylan Verreynne to return for Halstead CC this Summer

By , March 17, 2015 3:04 pm

IMG_7343Another passionate SM cricket kit follower is set to return to play again for Halstead CC this coming Season. Dylan Verreynne plays his cricket for Edgemead Cricket Club, who play in the Western Province Premier League based in Cape Town, South Africa. Dylan experienced SM bats for the first time last season when playing for Halstead CC in Essex. Dylan is a left handed top order batsmen and chose the SM US  100 Premium English Willow bat. To quote Dylan the bat has a perfectly balanced pick up with an “insane response”. Cricket Deal Direct have priced this “gun” at £225.00 which for a top end bat is very reasonable.

Let’s hope Dylan carries on scoring the runs for Halstead CC as the competition will soon realize the amazing quality and value of the SM kit range here in the UK

Getting closer to our shores

By , February 25, 2015 2:11 pm

Throughout the winter months Cricket Deal Direct has been working hard with SM on a brand new range of women’s gear. The finished products have now left the factory and will soon be at the docks in Mumbai.

All very exciting for the Women’s game.

We will keep you all posted on progress.

Mithali Raj3Attached is an image of Mithali Raj, the Women’s captain of India using her SM bat




The Fred Trueman State School Cricket League

By , February 22, 2015 1:52 pm

The Fred Trueman State Schools Cricket League was instigated by the late Fred Trueman and Geoff Hastings to help State Schools play competitive cricket in 2006. In 2015 there are some 170 schools In Cambridgeshire, Peterborough, West Norfolk, Northants, Leicestershire  and South Lincolnshire taking part in competitive leagues at both U13 and U15 levels. Supported by the MCC Foundation, the Cricket Society Trust and the ECB, the League has been chosen to receive financial support over the next 3 years as one of the 3 projects selected by the Martin Lawrence Memorial Trust. In the first year the financial support will fund complete SM cricket kits provided by Cricket Deal Direct for 13 schools in the Scunthorpe area

The Trust is hoping that their support will see the league expand to other counties and perhaps one day become a truly National league.

In the picture are 3 young cricketers wearing the SM kit that is provided to the Fred Trueman Schools Cricket League under the scheme at the recent Martin Lawrence Memorial Trust launch in London.IMG_1595