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Changing the game for buying cricket gear

About Cricket Deal Direct

Deal Direct (UK) Ltd is a new company that sources quality hand crafted cricket equipment direct from local Indian manufacturers and craftsmen. Our goal is to purchase goods at a “fair price” direct from the manufacturers, and sell at extremely competitive prices to the cricket community at all levels.

Historically the local highly skilled craftsmen have supplied their goods to the larger companies with their range of International connections, and have often been paid in advance for their skills. Things are rapidly changing, and with the advancements in both technology and communication the craftsmen and now able to expand their global trading footprint and open up increasingly beneficial business opportunities. Our cricket manufacturer relationships have continued to flourish, and we are where we are today, with the creation of Deal Direct (UK)Ltd, a newly formed quality cricket equipment retailer, adding value to the cricketing world at all levels.

Our goal is very simple – “we want to change the game for buying cricket gear”. By bringing new and exciting quality cricket brands to the market, we want to encourage cricket club and sporting associations to link with us and promote these thrilling new products together. Cricket Deal Direct will provide a transparent link and reward the organisation for any sales at discounted rates. We will also work together with clubs and associations to consider any joint opportunities that can benefit us both, either through sponsorship or other attractive reward schemes. Quite simply, the company is based around the concept of “helping and supporting” cricket at all levels, including the promotion of Junior and girls cricket.

Exclusive Deal with SM Cricket

Deal Direct (UK) Ltd has recently signed an exclusive UK distribution agreement with SM cricket. SM is located in Meerut, Uttar Pradesh, India and has a long and distinguished history. The original company was set up in Sialkot (now Pakistan) in 1925, by the Grandfather of today’s owners – Banarsi Das Mahajan, under the name of Mahajan Sports. In 1967 he independently launched his new brand “BDM” and around that time one of his sons “Sunil Mahajan” (PINTU) joined the business. The “BDM” brand grew rapidly both in India and around the world to become the No1 manufacturer, and maintained this position for over two decades. After the death of “PINTU” in 2006 the sons re-launched the business under the name SM “PINTU and today carries on the proud traditions of quality and value cricket bats and equipment.

Deal Direct (UK) Ltd is proud to be associated with a company offering such a rich cricketing history and tradition. Today SM offers an exciting and vibrant range of quality cricket products at very affordable prices. Many International and local cricket players have endorsed the range, and it is our intention to promote and introduce the brand throughout the UK and “spread the word” amongst the cricketing community.

Ian Anderson
Commercial Director, Deal Direct (UK) Ltd